กระแสเงินสดความสามารถในการทำกำไรและแนวทางการประเมินมูลค่าหุ้นของกลุ่มอุตสาหกรรมการเงินที่จดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทย

The sample groupsstudied werethe financial industry groupslisted on the Stock Exchange of Thailand 2018-2022, totaling 14 companies.Data wascollected using information from the website of the Securities and Exchange Commission of Thailand, namely financial statement data from the SETSMART system database.Data wasanalyzed using stepwise multiple regression analysis. The research findings were as follows:1)Cash flow from operating activities (CFO) is on average in the negative direction whereascash flow from investing activities (CFI) is on average in the negative direction. Cash flow from financing activities (CFF) on average is in a positive direction due to the business expansion phase.The return on equity (ROE), return on assets (ROA), and net profit margin (NPM) are at a high level.The stock price (Price), dividend yield (DY), market price to net profit ratio (PE), and market price to book value ratio (PBV) are in line with other factors in a positive direction.2)Guidelines for valuing sharesof stocks in the financial industry groupslisted on the Stock Exchange of Thailandincludethe comparable approach, income approach, asset approach, and other valuation methods includingusing other financial information that affects a stock’s value, such as financial ratios, investment returns, and risk premiums.